It is a great thing to gain universal admiration, but greater to gain universal affection. It depends on natural disposition but more so on practice; the first is the foundation, the second then builds on that. Great gifts are not enough, though they are thought to be essential—win good opinion and it is easy to win goodwill. Kindly acts are required to produce kindly feelings—do good with both hands, good words and better deeds, love so as to be loved Courtesy is the politic magic of great people. First, lay the hand on deeds and then on the pen—words follow swords and the goodwill to be won among writers is eternal.

THE ART OF WORLDLY WISDOM BY BALTHASAR GRACIAN
TRANSLATED BY JOSEPH JACOBS 1892